Global leaders gather for Paley International Council Summit 2020: Globally Connected: Media in the 21st Century, on November 10, 2020, to hear a discussion of “Little Screens, Big Releases.” Closely watched and well-attended theatrical releases have long been a key part of the strategy for building franchise value. In the age of the COVID-19 pandemic however, big theatrical releases are limited. Can the entertainment industry create value in IP franchises with the current state of theatricals and what does it mean for the consumer? How does this change the economic model for the film and television industries and will those changes be permanent?
Speakers: Adam Bird, Senior Partner & Global Lead, Consumer Tech & Media Practice, McKinsey & Company; Jeffrey Cole, Director & CEO of the Center for the Digital Future, USC Annenberg School for Communication and Journalism Practice; Jonathan Miller, CEO, Integrated Media Company; Stacey Sher, Film/Television Producer; Founder, Shiny Penny Productions.