• Sat. Jun 19th, 2021

Amazon Music’s ‘DJ Mode’ recreates the old school radio vibe

ByCandice Hansen

Jun 10, 2021
Amazon Music's 'DJ Mode' recreates the old school radio vibe

Amazon might have a solution if the non-stop music of streaming services sounds a little too clinical next to the dynamic vibe of radio. The company has introduced a “DJ Mode” to Amazon Music that intersperses playlists with commentary and insights from DJs, artists, “tastemakers,” and even Pop-Up Video-style music trivia from Alexa. The Rap Rotation playlist will include occasional drop-ins from DJ Letty and rap stars, for example, while a Billie Eilish Takeover experience melds her curated songs with stories about her music and favorite tracks.

You can use DJ Mode with either an Amazon Music Unlimited subscription or a limited Prime account in the US, and you can invoke it with Alexa by asking the voice assistant to play a supporting playlist “in DJ Mode.” Only four playlists (Rap Rotation, Country Heat, All Hits and Billie Eilish Takeover) support it so far, but more are coming.

This is arguably a counter to Apple Music’s radio stations, which serve as a DJ-curated complement to the on-demand service. In both cases, they’re encouraging you to discover and take an interest in music where a plain playlist might not be engaging. Amazon is taking a different approach, though. Apple’s radio is more traditional, with live elements and lots of hosted (if often canned) segments. Amazon, meanwhile, is treating DJ Mode more as a supplement that adds radio-like qualities to the content that already exists.

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