• Sun. Aug 1st, 2021

Heineken made a cute but garish autonomous beer cooler

ByCandice Hansen

Jun 28, 2021
Heineken made a cute but garish autonomous beer cooler

Nothing says summer quite like a cooler full of beer, but it wouldn’t be 2021 without a modern twist on the concept. Meet the Beer Outdoor Transporter or BOT from Heineken. It can hold up to 12 cans of beer, will follow you almost anywhere and has a “charming” AI personality. Think Wall-E but with garish corporate branding, and you’re most of the way. 

But just by virtue of being a robot instead of something you wear, the Heineken BOT is way cooler than the Keystone Light put out earlier in the month, and it can carry more beer to boot. Like the Smooth Operator Vest, BOT is a limited edition item. The only way you can get yourself one is by entering the competition Heineken plans to hold on July 1st. 

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