• Sun. Sep 19th, 2021

Instagram is internally testing a feature that’ll show some people higher in its feed

ByCandice Hansen

Sep 13, 2021
Instagram is internally testing a feature that'll show some people higher in its feed

Instagram is working on a tool that could give people more control over its famously obtuse feed algorithm. Mobile developer Alessandro Paluzzi recently shared screenshots of an in-development feature called Favorites. Those images suggest the tool will allow you to add friends, family members and creators to a list of accounts you want the software to prioritize when you’re scrolling through your feed.

Since Instagram switched from a chronological feed to an algorithmic one back in 2016, people have consistently complained the app doesn’t do an adequate job of showing them the images and videos they want to see the most. Adam Mosseri, the head of Instagram, tried to speak to those concerns recently when he wrote a blog post about how the platform’s various algorithms work. Currently, the feed algorithm tends to look at the popularity of a post, in addition to your recent activity and history of interacting with someone, when deciding how to prioritize the content it shows you.

It’s unclear if Favorites will become an official feature within Instagram. A spokesperson for Instagram told Engadget the company is currently testing the tool internally but offered no further details on when we might see an external test, if at all.

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